How to Market and Grow Your Business Online

1. Create a website

Having a website is important for every business.A website helps you showcase or display your products and services under one roof.Creating a website shouldn't be expensive. There are even free platforms such as blogger and word press.You can create a website or you can hire someone to do it for you. When you are building a website the only things required are domain and hosting platform.After you have gotten your website ready, you can now begin posting content that is informative.Make sure that you post frequently so that people can see your business is active.Also make sure that your content is sharerable soghat if someone sees some good content they can share it on their social media pages.Lastly, learn about SEO (Search Engine Optimization) so that your business is able to be found by search engines such as Google.As part of SEO use keywords that will help you drive content to your business website.

2.Email marketing
Email marketing involves collecting email addresses through your website where you ask people to sign up using their emails so that they can get some useful content sent to their emails.You can send your blogposts about your produce or services to people's emails and this way people are able to keep in toich with your business.

3.Use social media
In this era there are many social media platforms that you can use to market your business online.
Some of the social media websites you can use include:
-Facebook
-Instagram
-Pinterest
-Youtube
-Twitter
-Linkedin
-Whatsapp
The good thing with social media platforms is that you can market for free.For instance on Facebook you just need to crest a business page,post your products or services then share your page on your profile or facebook groups.
You do not have to be in all those social media platforms.You can pick several of them ,then use them frequently to market your business.Make sure that you add your website on the platforms that you choose to use.You also need to post content on your social media pages and engage with your followers.The more you publish good content and engage your followers, the more you are likely to turn your followers into customers or clients for your products or services.

4.Online Paid Advertising
Paid advertising is where you pay for ads to be shown to people.
Social media platforms such as Facebook offer paid adverts.With Facebook ads you are able to customise your ads to reach out to target customers.Google also provides paid advertising commonly known Google AdWords.With Google AdWords your website is displayed on certain popular websites or on google home page.Through this ads your business gains visibility and you also get customers