They are closely related to passing off. When
one enters into a contract, in software Microsoft has been accused of
bundling products (bundling means for example buying sugar must go with
bread) to buy one item you are bundled with another item. Whenever one buys Windows software, one gets Explorer, Netscape
existed and they had Nestcape Navigator for exploring the net ,
Microsoft was forcing people to use Explorer because it came with the
Windows package which was unfair because in a way it was locking
Netscape out, even where it is offered to free it is still bundling,
taking unfair advantage of market dominance.
Cap
504 – The Restrictive Trade Practices Monopolies and Price Control Act –
this Act does not sufficiently deal with intellectual property. it does not sufficiently understand intellectual property technological issues, there is a technology and IP deficit.
The following instruments have tried to deal with the problems of unfair competition
1. Paris Convention on the Protection of Industrial Property 1883
2. There
were negotiations in the 70s through 1980s for an international code of
conduct on Restrictive Trade or Business practices (RBTs) there
were arguments that Trans-national Corporations like Microsoft, Nation
Media Group were engaged in restrictive business practice or unfair
competition. For example price fixing.
3. In
1970 – 1985 there were concerted discussion for a draft international
code of conduct on transfer of technology hereinafter called the Draft
Tot Code.
Last
aspect of Unfair Competition is advertising which is an arena for
providing information to customers or consumers as well as developing
and selling a brand. This issue play out in the realm of comparative advertising, misleading advertising and unfair advertising. These are problems in the realm of economic torts as well as intellectual property particularly Unfair Competition. In
comparative advertising one company advertises its product and compares
it with the competition i.e. that it is cheaper, better quality,
long-lasting in relation to the competition which mostly is identifiable
competition. Compaq v Dell. One company insisting they are cheaper than the competition.
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