5 Powerful Ways to Market Your Business Offline

1. Local media.Using your local media such as local newspapers,radio and tv is a great way to advertise your business offline.Even though people read news online there are still people who love the feel of papers and prefer reading news on newspapers.In between the news articles, newspapers usually have advertising spaces.You can approach your local newspapers or radio stations,enquire about their prices to see if you can advertise with them.
2. Posters and banners.Placing posters in locations where people pass by frequently is a great way to get word out about your business.Make sure that your posters and banners are attractive and have good graphics and designs so as to catch peoples attention.
3. Word of mouth/referrals.Word of mouth is the only free offline marketing tactic that works really well for any business.To get referrals to your business though word of mouth,you really need to provide good products and services.Having great products or services will cause people to talk about them.They will be able to refer their friends,relatives,workmates to your business.
4. Sign boards.Having a sign board in front of your stall or business, makes people aware of your product or service as the pass by.Your sign board should be placed in a place that is visible and the letters on the sign board should be visible from afar.
5. Business networking groups and events.It is very important for business owners to network with other business owners in networking events.In this events you get to showcase and talk about your business in the networking events.You might also end up making connections that will help you get the word out about your business.
6. Talk about your business.Never forget to talk about your business everywhere you go.Tell your friends,relatives,church mates,workmates, and even the people in the places you are invited to speak eg conferences.Some people especially supportive friends and family might be interested in your product or service and might become lifelong customers.
7. Business cards.Business cards are good for marketing offline because they are portable and you can carry them around.A business should contain the name of your business,your contacts,location,opening and closing hours.You can give the business cards to people you meet and also your customers so that they can use them to spread word about your business.
8. Use billboards.Though bill boards are expensive they are great because you are able to reach a wide audience due to their great visibility.